“Port Phillip Council’s South Melbourne Market is the quintessential village market – a place where people come to meet, eat, drink, shop, discover and connect. The Market was established in 1867 and is now a melting pot of Melbourne’s freshest produce, finest food, modern homewares, exciting fashion and pampering beauty services.
“We take pride in curating one of the best markets in Melbourne that celebrates everything local, is sustainable and inclusive, and is trusted and loved by the community. It’s great to see that 80% of Port Phillip residents surveyed have visited the Market in the past two years, while 91% of residents agreed that the Market is a significant benefit to the community.
“Attracting more than four million visitors a year, the South Melbourne Market is an exciting venue that continues to expand its offer to retain its status as the most vibrant fresh food, shopping and meeting destination in Melbourne.”
– Mayor Bernadene Voss
South Melbourne Market is a local market, a community market, a village market.
The Charter for the Market will ensure we remain a community Market.
Its specific objectives are to:
1. Retain and enhance the distinctive features and characteristics of the Market.
2. Improve the physical condition and environmental performance of the Market buildings and associated infrastructure.
3. Attract new shoppers to the Market and retain existing customers, ensuring the Market is accessible to the entire Port Phillip community.
4. Enhance the visibility and accessibility of the Market for shoppers and enable them to find the Market readily, get to it easily and move around it comfortably.
5. Leave Market visitors with an enjoyable and memorable shopping and social experience by providing a vibrant atmosphere in a clean and safe retail market environment.
6. Attract and retain a diverse range of appropriate stalls that offer products and services that meet the needs and expectations of shoppers.
7. Operate the Market profitably and in a professional manner
We also work closely with the local community through:
- Supporting local charities and minority groups in the area such as Sacred Heart Mission.
- Providing educational opportunities for children and adults to learn about history, food, sustainability and cooking.
- Engaging with local businesses and joining hands to retain the vibrancy of the local South Melbourne/ Emerald Hill precinct.