Partnerships

Partnership & Sponsorship Opportunities

Since 1867, South Melbourne Market has been a treasured inner city landmark and a favourite amongst locals and visitors. It is a place where people come not only to purchase fresh food, but to meet, eat, drink, shop, discover, share and connect.

As a community asset, owned and operated by City of Port Phillip, there are very few opportunities available for commercial businesses to partner with South Melbourne Market. When sponsorship opportunities are available, they will be listed below.

Partnering with us has many benefits, including taking advantage of the Market’s strong community network of:

  • Over 100,000 visitors per week
  • Over 50,000 email database
  • Over 83,000 social media followers (Facebook, Instagram, Twitter)

Below are the partnership opportunities currently available at South Melbourne Market.

South Melbourne Night Market
Wednesdays, 8 January – 5 February 2020

 South Melbourne Night Market 2018

The South Melbourne Night Market will be returning to the streets of South Melbourne this summer. For five glorious weeks, the city’s oldest Market transforms  into a magical street festival with food, market stalls and free entertainment for all ages, plus late-night Market shopping.

Partnering with the South Melbourne Night Market will connect you with a large audience, enhance brand recognition and allow for measurable return on investment. There are a range of opportunities available, and a tailored package can be created in line with your organisation’s target audience, budget and brand objectives.

As a partner of the South Melbourne Night Market:

  • Increase positive brand recognition
  • Reach a targeted and loyal audience
  • Stimulate sales and trial usage of products or services through sampling
  • Demonstrate social responsibility and cultural involvement

Key benefits include:

  • Onsite activations
  • Onsite signage and branding
  • Sampling opportunities
  • Brand integration across marketing campaign
  • Commercial rights – bar
  • Brand promotion to Market and Night Market audience
  • Access to Market stallholders
  • Access to event data and photography

Contact Us

Meagan Scott
mscott@portphillip.vic.gov.au
Phone: 03 9209 6790


Port Phillip Mussel & Jazz Festival
Saturday 7 and Sunday 8 March 2020

The Port Phillip Mussel & Jazz Festival celebrates our favourite mollusc with a seafood street party held over the Labour Day long weekend in March at South Melbourne Market.

South Melbourne Market will close Cecil Street for the two day Mussel & Jazz Festival. More than 6 tonnes of mussels are consumed during the weekend and it attracts a crowd of about 26,000 people per day!

From our Cecil Street restaurants and street food vendors, to some of Melbourne’s best Dixieland and New Orleans jazz, the festival is set to again be a must-do on the Melbourne event calendar.

The Port Phillip Mussel & Jazz Festival offers the potential to build a powerful brand association. The strong media presence associated with the event, in conjunction with overall brand image, will help maximise the exposure for you.

Contact Us

Meagan Scott
mscott@portphillip.vic.gov.au
Phone: 03 9209 6790