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New Attractions Bring Millions to Market

Media Release: Wed 28 October

New stalls packed with fresh and exciting produce and products attracted more than 4.64 million visitors to the South Melbourne Market last financial year.

Last night the South Melbourne Market Annual Report 2014-2015 was presented to Council, outlining the Council managed asset’s successes for the financial year.

Mayor Amanda Stevens said it had been a big year for the market with plenty of old and new attractions.

“The South Melbourne Market continues to diversify its offerings and provide great value for the everyday grocery shop, all while retaining its historic value as the city’s oldest continually operating market place,” Cr Stevens said.

“This year we’ve seen the introduction of food trucks to the York Street restaurant precinct, which has added a colourful new dimension to the dining experience, and the reopening of the cooking school as The Neff Market Kitchen with its 136 classes proving extremely popular with 92 per cent occupancy.

“We’ve also welcomed the opening of five new stalls offering everything from specialty teas to locally designed leather accessories with more planned for this financial year.

“These offerings have helped bolster the market experience, which has become synonymous with fresh food, shopping and events like Market Week, the South Melbourne Night Market and the Port Phillip Mussel Festival.”

The market also continued to focus on sustainability in 2014-15, saving $7200 in power bills and 67.9 tonnes of CO2 emissions since installing solar panels in July 2014. Waste has also been reduced by donating more than18 tonnes of fresh food to SecondBite, who supply fresh meals to refugees, schools and the homeless.

As well as high visitor numbers, loyal customers are also engaging the market online, with a 39 per cent increase in Facebook followers, a 36 per cent increase in Twitter followers and a 259 per cent increase in Instagram followers.

While visitor numbers are up 21.1 per cent on the previous year’s 3.84 million visitors, new methodology for people counting was used this year and a direct comparison can’t be made. The 2014/15 will be the basis for comparison in future years.

Media Enquiries: City of Port Phillip Media Unit | T: 9209 6506 | M: 0401 367 627

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