Aulieude

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Aulieude

NOT CURRENTLY HERE

‘Au lieu de’ originates from the French ‘in place of’ and alludes to an alternative to fast fashion.

Since launching in 2017, Aulieude has aimed to create alternatives for a generation that care about the impacts of their purchases. Aulieude seeks to provide beautiful, contemporary pieces that seamlessly travel from day to night. With a strong focus on cut and colour, the designs are both contemporary and timeless.
To date, collections are made from sustainable linen fabric. Linen from flax requires far less water to produce than cotton, no chemical fertilisers, and is one of the strongest plant fibres. The material takes to dyes well, producing minimal dye runoff, and has natural wicking properties, making it perfectly breathable.

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