Frankie’s Story – Closed

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Frankie’s Story – Closed

Frankie’s Story specialises in stylish, quality clothing and footwear for kids and adults with a strong focus on sustainability – but never at the cost of design. The adult range centres around basics that will stand the test of time such as sturdy backpacks and rain wear from Herschel Supply Co and T-shirts from AS Colour. For children, there are bold patterns and fun colours thanks to brands including Mini Rodini, Popup Shop, Repose and Wolf & Rita – think parrot prints, anoraks in clashing colours, or cheerleading cats on leggings. These are clothes so cool that you’ll want to steal them from your kids!

Frankie’s Story is now closed at the Market but you can still shop online at

A message from Hadassah
3 June 2020


We have decided to close our bricks and mortar for the present time.
Life came to a full halt and with reflection on what was important for right now, I decided that what was needed was to be home for my daughter and give her a strong sense of Mother love. Being a single parent, I had underestimated the disconnect for my daughter on weekends.
Whilst I will miss my beloved customers in store, we are determined to give you that extra special feeling online.
Developing a loyalty programme so that you are thanked and rewarded for your awesomeness.
We go forward with so many memories and wonderful connections, that have been part of my family conversation for 3 generations.
We have been privileged to be part of such a special part of Melbourne and in the hearts of so many,
Thank you for being our customers and letting us into your families lives.
Looking forward I go with slow steps and excitement in my heart that we are creating the next phase of Frankie’s Story, so stay tuned.

Love Hadassah and Family

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