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Trading since 2014

Menswear in subtle hues, paired with bold & playful pattern

HEW delivers a modern sensibility and an innovative take on the male wardrobe, marking a new chapter for menswear.

After a year in Los Angeles, designer and founder Ema Hewitt crossed the Pacific to return home to Melbourne and establish HEW in 2014.

Inspired by her travels, her training in fashion and a love of colour, Ema turned to menswear to bring a fresh approach to men’s clothing archetypes.

HEW is about quality, modernity and the unlikely marriage of subtle hues with bold and playful pattern. In other words, clothes for work, play and Californian Dreaming.

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LOCATION: East Aisle - SO:ME Space
Specialising in Menswear

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